Mahindra & Mahindra (M&M), India's leading manufacturer of utility vehicles on Thursday launched its new global sport utility vehicle XUV 500 at a starting price of Rs 10.80 lakhs (ex-showroom Delhi).
Mahindra will position the XUV 500 between the Scorpio and the premium SUV range which comprises of the Toyota Fortuner, Chevrolet Captiva, Mitubishi Outlander, Honda CR-V and the likes. The XUV 500 will be available in both 4x2 and 4x4 variants.
The launching of the vehicle will take place in South Africa. "In the next six months, it will be launched in Australia, South and Central America, Western Europe and SAARC countries," M&M President (Automotive and Farm Equipment) Pawan Goenka told reporters here.
In the domestic market, it will be first available in Delhi, Mumbai, Bangalore, Chennai and Pune. It will be pitched against the likes of General Motors' Captiva and the Toyota Fortuner, which are priced at around Rs 19-20 lakh.
M&M Chief of Operations (Automotive Sector) Rajesh Jejurikar said the price of the XUV500 could be revised after three months, depending on commodity prices and other input costs.
Stating that the new vehicle is a reflection of the firm's ever-growing global aspirations, M&M Vice-Chairman Anand Mahindra said: "XUV500 is much more than a car. It will be another cult vehicle, as Scorpio was."
Goenka describes that the the XUV500, on which M&M spent Rs 650 crore to develop, is the first product from its Chennai research and development centre. It will be produced at the Chakan plant.
He said the new vehicle would "redefine M&M as the Scorpio did nine years back".
While the company did not specify sales targets for the new vehicle, officials said M&M has made arrangements for an initial production capacity of 2,000 units a month.
The auto giant will build the new SUV at its plant in Chakan near Pune. Designed entirely at Mahindra’s R&D Center in Chennai, the XUV promises a host of new Mahindra. The 500 XUV is the first SUV developed native country and the first monohull to provide a transverse engine layout. From the XUV 500 is a global vehicle that was conceived and designed by world standards of quality, technology, test the rules, regulations and emissions from the beginning.
The XUV500 is powered by a 2.2-liter M-Hawk engine, which is now available in an east to west, facing north-south location on other Mahindra vehicles. This engine develops 140bhp but more importantly has peak torque 330Nm of torque. Mated to this engine is another first for a vehicle all over India - a gearbox six-speed manual, developed in-house by Mahindra them as front-wheel drive transfer case. Base models will be front-wheel drive, while another version will have an all-wheel-drive design with a pair in the mechanism of demand also the delivery of the unit to the rear wheels
The grille of the XUV 500 is different while the front end treatment with projector headlamps, LED day-time running lights, large front bumper with streaked air dam and recessed fog lamps make for a menacing look.
The car consists of disc brakes abound on all four wheels and in addition there is ABS, EBD plus ESP to ensure safety. There are driver and front passenger air bags, start/stop is standard equipment and there is also hill descent control for the top line offering.
Pricing Ex-showroom Delhi:
Mahindra XUV 500 W8 four wheel drive - Rs 10.80 lakhs
Mahindra XUV 500 W8 two wheel drive - Rs 11.95 lakhs
Mahindra XUV 500 W8 four wheel drive - Rs 12.88 lakhs