Tata Motors owning the British premium marqueeJaguar Land Rover (JLR) has been reportedly thinking of setting a joint venture in China for some time now. JLR is now awaiting a response from the National Development and Reform Commission regarding a request to develop a potential Chinese joint venture, according to JLR President Bob Grace.

Chery is likely to be the JV partner for JLR. Scott Dicken, former vice president of Land Rover's China operations, mentioned last October that the manufacturer was in negotiations with Chery about a possible joint venture. It was said that both Jaguar and its partner have submitted requests to the NDRC. A response is expected by next April. Some in the industry doubt that the proposal may gain official approval, as JLR's key products are large engine sized vehicles, which goes against the Chinese trend for smaller and more fuel efficient cars.

It was also reported that Jaguar Land Rover's Chinese sales this year have exceeded 33,600 units, 60 percent higher than last year. Meanwhile, JLR's sales have decreased in its home market of Europe and across the world, with the manufacturer facing increasing competition from Mercedes-Benz, BMW and Volvo. The manufacturer has sold over 40,000 vehicles worldwide so far this year, it was mentioned.

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