In a bit to compete in the Indian market more promptly, the British subsidiaries of Indian auto giant Tata Motors – Jaguar Land Rover (JLR) – is mulling over the option of assembling its popular models in the Indian market. Latest models which are expected to be assembled in the Indian market include sports utility vehicle (SUV) Range Rover Evoque and popular luxury sedan Jaguar XF. It is to be mentioned here that company already sells its locally assembled Land Rover Freelander 2 in the Indian market.
Assembling its cars locally will enable the company to position its portfolio models more competitively, strengthening its position against the German rivals likes of Audi , Mercedes Benz and BMW. The company currently has an assembling unit in Chikhale, Maharashtra, where it assembles Freelander 2 model. The remaining India portfolio models are currently being imported as completely built units (CBU) in the Indian auto market.Vcommindia News