This may put a little hiccup in Volkswagen’s plans to increase sales to 800,000 units a year by 2018, but according to Volkswagen of America boss Jonathan Browning, "we don’t need to keep adding to our portfolio of models. We’re concentrating on our core models." Nice sidestep, but this only means that the company failed to find the market needed to sell 50,000 units a year of the production Blue Sport.
They’re surely not getting rid of the vehicle, though, especially since engineering for the Blue Sport has been completed: "There is no official release for the project. It’s not a technology problem, but of finding enough customers. I don’t have enough [sales] volume to get the go-ahead," said Volkswagen’s engineering boss, Uli Hackenberg.
So, for now, the production Volkswagen Blue Sport has been put on hold, further opening the door Porsche cracked when the Baby Boxster took its fall. We’re guessing Audi’s plans of offering a new sports car slotted under the R8 may get invited to this party, but Audi seemed pretty intent on producing the junior model. Only time will tell.