You likely won’t find these fashion spin-offs in your local mall, but Lexus does plan to feature the results of the fashion project in a new ad series set to appear in Vogue magazine. It’s all part of the automaker’s critical campaign to pump some passion into the normally staid Lexus brand.
Once seen as a serious challenger to the established luxury automotive order -- and until recently the top-selling luxury brand in the U.S. -- Lexus has its work cut out for it, company officials admit.
The Lexus brand has developed a reputation for solid, albeit often boring products, industry analyst George Peterson, of Auto Pacific, warns. As a result, the average age of the vehicle’s buyers has risen steadily into the 60s as younger, hipper customers turn to other more motivating car brands.