The luxury carmaker has recently decided to ask a group of avant-garde designers what might come to use old parts of the automaker CT 200h - a compact hybrid. Moss Lipow fashion forward transmission became a starter and the exhaust manifold in the "Crown of the Environment of Virtue", while Alejandro Ingelmo Shoes Luna were together from leather armrest of the car and the plastic tube.

You likely won’t find these fashion spin-offs in your local mall, but Lexus does plan to feature the results of the fashion project in a new ad series set to appear in Vogue magazine. It’s all part of the automaker’s critical campaign to pump some passion into the normally staid Lexus brand.

Once seen as a serious challenger to the established luxury automotive order -- and until recently the top-selling luxury brand in the U.S. -- Lexus has its work cut out for it, company officials admit.

The Lexus brand has developed a reputation for solid, albeit often boring products, industry analyst George Peterson, of Auto Pacific, warns. As a result, the average age of the vehicle’s buyers has risen steadily into the 60s as younger, hipper customers turn to other more motivating car brands.

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